Marley Building Systems acquired the South African gypsum business of Lafarge in November 2015 to further the local footprint of its holding company, Etex – a global industrial group based in Brussels, Belgium. Etex’s vision of strengthening its brand position in Southern Africa is aligned with the growing demand of business in Mozambique, Namibia and Botswana.
In South Africa, Etex has developed a strategy based on four core businesses, namely cladding and building boards in fibre cement and plaster, roofing materials, passive fire protection and high-performance insulation.
The four product brands in the Marley Building Systems stable are:
Etex, a global powerhouse in building materials, focuses on Africa
Headquartered in Brussels, Belgium the Etex group specialises in the manufacturing and marketing of building materials across four business units: cladding and building boards in fibre cement and plaster, roofing materials, passive fire protection and high performance insulation and ceramic floor and wall tiles. With an identity determined by their Belgian roots, global presence, solid financial structure and entrepreneurial spirit, the group currently operates in more than 43 countries.
From its European beginnings in 1905, the group’s international expansion started 79 years ago, with the establishment of fibre cement production facilities in Latin America in 1937. In 1957 after a period focusing on modernising tools and technologies, the group started a period of product diversification. With a long history of focused growth and a solid track record of successful acquisitions across the globe, the group has its focus on Africa with hubs in Nigeria and South Africa – the first and second largest economies respectively on the Continent. This focus on Africa is informed by a continent-wide demographic shift: Africa has the fastest urbanisation rate in the world. While Sub-Saharan Africa has around 36% of its people living in cities, which is much lower compared to the rest of the world, this figure is projected to become 56% by 2050 for the whole African continent, driven by key countries such as Nigeria. In the Southern African region, powering populations together with an ever emerging middle class are some of the main reasons for the rising demand of housing.